Friday, June 22, 2007

Life Comes At You Fast: a great slogan

So it only took until the second day for everything to get turned on its head. After going over all the financial models we created, we have decided to shelve our most ambitious product. After a year of development and market research, are greatest scheme has been ended, simply because it has proved to be too damn expensive. What is frustrating is that we are more sure than ever that it will be a great product. We just can't legitimize sending ourselves into debt this early. It's led me to formulate what I call the "logarithmic theory of business development" ie, in order for you to reach the proverbial 'next level' you must increase your scale by a magnitude of 10. This idea is so ambitious that adding another magnitude of ten is gonna put us into the stratosphere. So we are putting it to the side and making way for second-tier ideas. Who knows, maybe something will come along and inject the oomph we need, but for now we are gonna work to flip our bathroom kit for a quick buck, and then reassess the situation.

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